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The new corporate identity program and web site
for Boxwood needed to reflect the mission, design philosophy, and core values
of the firm. The identity program developed by Joe Farmer conveys sustainability,
warmth, elegance, and design quality. Likewise, the web site reinforces
and complements the identity program through Flash technology; it is playful,
yet sophisticated, and captures the project process and Boxwood office environment.
This corporate identity program was the First Place recipient of the 2000
SMPS Marketing Communications Awards.
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