Located on the corner of 3rd Avenue and Pine Street under a historical weathered copper awning will be a new flagship Victrola café The new location is part of the main entrance to the upper floors of the Macy’s building where offices are planned.
Victrola wants an elevated experience, a place where one can sit and enjoy a cup of pour-over coffee, or a glass of wine yet, still grab a latte or espresso and go if in a hurry for a meeting upstairs. Ceilings are concrete and high above the floor. The long, low, off-grid coffee bar clad in stainless steel and Richlite, displays aquamarine colored coffee bags cut into its framework. A blackened steel flat bar railing rises above the back bar doubling as a place for slide-in menu signage and display shelves. Behind the railing is a glass wall, ‘VICTROLA’ fritted into the glass, separating the café from the training café. On the right, is a full wall graphic of the Victrola horn in black on a cream colored wall.
Down the center if the café is a long stool height, two sided counter fabricated in blackened steel and stainless, its top sliced in half with the aquamarine glow of hidden LED lights and lit from above with low hanging, mini horn pendant lights.
Café tables are located under a warm wood soffit along the sidewalk windows and soft seating is just a few steps down in the café lounge.